1. Easy To Read
You want to make it easy for your visitors to read your text. You don't want
to use a light colored text like yellow on a white background and you don't want
to use dark blue text on a black back-ground.
2. Create A
Mood
You want to use the color of your text to create a mood for the reader. If
you want to create excitement, use some red text. If you want to create greed,
use a some green text. Use colors that would put you in a mood to buy your
product.
3. Grab Their Attention
You can grab your readers attention by using headlines. Make the headline
more noticeable by using a different colored headline than your ad copy. This
offsets the headline and pulls the reader into the rest of your ad
copy.
4. Highlight Keywords
You can emphasize phrases and keywords that are important to your readers.
For instance, use super, deluxe, fast, low price, free, new, etc. You could use
bolding, underlining, italics, color changing, etc.
5. Sizing It
Up
You don't want to use text that is too small or to large. You want to use
larger text for your headlines and subheadings. You want to use smaller text for
your ad copy. If your grandparents can't read it, it's too
small.
6. Don't Use All CAPS!
You don't want to use all capital letters in your ad copy. It looks
unprofessional and is hard to read. You may want to use all CAPS in your
headlines to offset it.
7. Font Properly
You want to use a text font that relates to the product or services your
selling. You don't want to use a comic type font when your selling business
books.
8. Spacing Out
It's important to use spaces properly when typing your text. You should
indent and bullet key benefits your product or service will give the reader.
Your headlines, subheadings, sentences and paragraphs should be consistently
spaced throughout your web site.
9. I Need
Sunglasses
Don't use all bright text colors and backgrounds on your web site. It will
make your text hard to read and actually bother your readers' eyes to the point
they just decide to leave your site.
10. Check The
Readability
It's important to check your spelling and grammar before you upload your web
page. When writing an ad copy you're allowed to break some of those grammar
rules to get your point across.
About the Author
Author Dan
Brown has been active in internet marketing for the past 4 years. Dan currently
is working with the Zabang search engine introducing their new affiliate program
which is due out Nov, 2005. http://www.zabangaffiliate.com/
