A good and qualified Value Advertiser, should have access to the most
comprehensive resources available. This is a tremendous benefit when you're
trying to put a VALUE on YOUR name, the hours you work, your business, your
BRAND, products and services.
It's NOT...Just Posting an Ad
Anymore!
IF you had a major tax or legal problem, would you handle it
yourself? You'd probably need an expert if you had no expertise IN these fields,
whether you could afford their expert advice or not.
As our industry
grows, we must demand more personal accountability in e-advertising. If we
really don't want an increase in un-professional and un-ethical activities, we
have to police our own activities. We work in a faceless industry so we NEED a
plan that compiles years of expertise, contacts AND constant diligence, ALL of
which is to insure
that client demands are met.
There's an
incredible amount of work involved behind the scenes, that clients might never
know about! Compare this to Real Estate. A LOT can take place behind the
scenes.
Ezine advertisers who subscribe to a strict Code of Ethics, ARE
expected to maintain a higher level of knowledge in their field. In turn, this
can provide a higher standard of operation, AND it provides a very important
difference to consumers and clients.
A "Code of Ethics" -- Can
Help!
A Code of Ethics should protect the public and protect ALL members
of an organization. A subscription to a Code of Ethics, as well as Standards of
Operations and Practices, should eliminate activity which could damage the
public, OR dis-credit the ezine advertising profession.
Ezine publishers
who adhere to a Code of Ethcs are aware of industry trends as they relate to
buyers AND sellers! Actually, they're advocates, working to protect the
Public Interest as well as their own interests.
Is That Telling People
How to Run a Business?
Absolutely not. Accountability is KEY! It's a step
towards a sound financial future. IF you had a complicated problem with income
taxes, would you go at it alone OR find a CPA? Considering the small upside cost
and No Downside Risks, it would be foolish to consider a deal in the ezine
advertising industry, without qualified and well seasoned advice and
assistance.
In many companies, a "Code of Ethics" represents a Standard
of Excellence that's shared among groups of like-minded individuals. Isn't THAT
about as solid as it can get?
About the
Author
Copyright © Marion
Stearns - All Rights Reserved
Marion Stearns operates 11 e-Biz Divisions.
Visit her at: http://www.admistress.com
