Welcoming Your Website Visitors
By Lisa Packer |
Imagine you're going on a blind date. You've heard wonderful things about this
person, and in your heart of hearts you're thinking -- hoping -- this might just
be "the one." Your heart beats a little faster as you pull into the driveway,
and your stomach is all aflutter as you gingerly reach out and ring the door
bell.
The door opens, and suddenly you are facing one of the most
attractive members of the opposite sex you've ever laid eyes on. Your breath is
literally taken away. You become an instant believer in love at first
sight.
But your date just stands there at the door. No matter how much
you chatter away, she doesn't say a word. You are not invited in. You're not
even smiled at. Eventually, you give up and get back in your car. Your date goes
sadly back inside, wondering why her dates always turn out the same
way.
You see, your date desperately wanted to go out with you, but you
had no way of knowing that because she didn't speak to you. She didn't invite
you in. So neither of you got what you wanted.
The same sad story happens
over and over on the web. Customers come to your site, hoping you are what they
are looking for. But if all they see when they get there are nice graphics, the
vast majority are leaving unfulfilled.
Speak to them instead! Add some
nice, welcoming, persuasive copy. Tell them why you are what they've been
searching for. Lead them by the hand, and tell them why they should begin a
relationship with you.
About the
Author
Lisa Packer, author of "How To Dramatically Increase
Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise
From Your Web Site" is an independant Copywriter and Marketing Consultant. Find
out how to get these two reports, plus more helpful articles like the one you
just read at www.dramatic-copy.com
Dramatic Copy: The Right Words Make A Dramatic Difference.
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