Adding Content To Your Site Every Day
By Rick Rouse |
If you have been a webmaster for more than a week, you've surely heard the
saying "Content Is King". And it really is true! This article will explain why
the regular addition of fresh content to your website is so crucial and explain
several ways to do it easily and inexpensively (even free).
Why
Adding Fresh Content Regularly Is So Important
Adding new
content to your website on a regular basis is the key to your online success for
several reasons:
1 - The search engine spiders LOVE to crawl new pages.
Their is intense competition in the quest to be considered "the best" overall
search engine, and the total quantity of pages in their index is an important
bragging right for the winner. Believe me, if you'll invest the time required to
add new high-quality informational articles to your website on a regular basis,
Google and the other search engines will reward you very well for it!
2 -
Adding fresh content to your site on a regular basis (every day, if possible)
keeps Google's spider "interested" in your site. Once it realizes that you add
at least one new page every day, it will visit your site and crawl your pages
more frequently. Your new pages will get crawled, indexed and begin showing up
in searches in days instead of weeks!
3 - More quality content is good
for attracting more visitors to your website. Why? It's a numbers game - if your
site has 1,000 pages indexed in the search engines, that means there are 1,000
"roads" to your site from the search results. Your site will have a greater
chance of being "found" on the search engines for a whole slew of search terms
than if you had only, say, 50 pages.
Note that I said QUALITY content.
Don't just put up junk - believe me, the search engines and your visitors alike
will hate junk.
4 - More content attracts more one-way inbound links,
which in turn boosts your search engine rankings. Gaining lots of links to lots
of pages will help boost the status of your website in the "eyes" of Google,
Yahoo, etc. and your pages will rank higher for their search terms.
So
how do I go about continuously adding new content to my
website?
There are many easy ways to add great quality content
to your site, even on a daily basis. Here are just a few that work very well for
me:
1 - Write articles. Simply do a Google search on topics related to
your website's theme, read the information you find, then write an article about
what you have read. DO NOT copy another site's articles without the owner's
express permission. Doing so is "copyright infringement", and it will cause you
more trouble than you can even imagine! Simple 4-step process: Search > Read
> Understand > Write!
2 - Hire others to write articles for you if
you don't have the time, ability or desire to write them yourself. College
students are often more than capable and willing to write great articles for $10
- $15 a pop. Check with your local community college or post an ad in the
classified section of your local newspaper.
3 - Solicit article
submissions from other webmasters in exchange for a link back to their sites.
Reprinting interesting articles is a tradition in the publishing industry, and
if you do it the right way it can work for you too. The key is avoiding a
duplicate content penalty from the search engines by having a significant amount
of other text on the page in addition to the article text. Navigation links,
header and footer information, etc. all help make a page different from others
on the web.
4 - Visit the many "Free Content" websites that are easily
found on the Internet. There are literally thousands of great articles already
written that are free for the taking in exchange for a simple link back to the
author's website (usually in a 4 or 5 line "resource box" tacked on to the end
of the article). Simply do a Google search for "free content".
Important:
Observe the "no junk" rule stated above. You want your website to be seen as an
asset to the web, not an eyesore. Besides, it does no good whatsoever to get
visitors to your site just to have them hit the Back button once they see the
page!
About the Author
Rick Rouse is the owner of RLROUSE Directory & Informational
Resources http://www.rlrouse.com, your one-stop resource for interesting and
useful information on virtually any topic. Visit his SEO Blog at
http://www.rlrouse.com/blog/ for
lots of great site promotion and traffic-building articles.
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