Increase Your Google AdWords CTR
By Justin Hallman |
Want to increase your AdWords CTR (click through rate) and drive more traffic to
your site? My favorite AdWords feature is the ability to run multiple ad
campaigns simultaneously and compare instantly updated data side by side. Let's
say, you have started a new website, which features reviews for popular
children's products. You currently have an ad campaign running that is getting a
CTR of 1.1% (that's about average). Your ad goes something like this, "Kid's
Product Reviews. What you must know before you buy, etc". Now, you can create a
new ad, run it side by side with the old ad and get instant feedback in the form
of precision point accurate data. Your new ad begins with, "Is Your Child Safe?
Please, read this before, etc". You immediately begin seeing better results as
your CTR has doubled to 2.2%, while CPC (cost per click) has actually decreased.
It's a no-brainer as to which ad you will run from now on. And, you can continue
to create new ads and run them against each other, until you have the most
effective ad possible. In the history of advertising, this has never been
possible, without spending $1000's while having to wait weeks or months for the
research data to come back. This is an exciting Adwords feature that you
absolutely should not ignore.
About the
Author
Justin Hallman writes for www.publishprofits.com
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