How to improve your websites search engine rankings
By Jonathan White |
One of your main goals when building a site is to receive a lot of traffic so
that you can make some reasonable money out of your website. One of the main and
best ways of getting more traffic to your site is for you to do some seo (search
engine optimization).
There are many things involved when doing seo for
your website. Some of these include the following:
Designing your
website
This is a very important thing to consider when doing seo. This is
because the better your site is optimised for the major search engines, the
better your chance will be of you getting an improved ranking for your chosen
keywords within the major search engines. To optimise your site you will need to
use metatags, which contains your chosen keywords. You will also need to design
your site so that it is not just full of images.
You will need to add
some good quality content to your web pages in the form of text. When writing
text/information for your web pages you must consider using your chosen keywords
throughout the content so that it has a good keyword density for your chosen
keywords. It would probably be best to aim for a keyword density of around 7% -
9%. If you have a keyword density any higher than this, then the search engines
may penalize you for spamming their search engines with your chosen
keywords.
The navigation of your site is also very important as when
people arrive at your site you will want them to easily be able to navigate
through your sites content. If they can’t do this then they may leave your site
and go to another one, which could even be one of your competitors.
Link
Popularity
Link popularity is very important in making your website rankings
improve. This is because the more sites that link to your site the more
important your site looks to the major search engines. But when getting sites to
link to yours it is best to make sure that your link is on a page of a site that
is based on the same topic as your site. Doing it this way will benefit your
site much better than you having your links on pages of other sites that has
topics that have nothing to do with your sites topic.
So you are probably
now wondering how you can get sites linking back to your site. Well there are
many ways of doing this. Some of these include the following:
1. Doing
link exchanges
Doing link exchanges with other sites is a good way to
increase your sites link popularity.
2. Writing reprint articles and
submitting them to article directories
Writing reprint articles that is on
the same topic as your site and then submitting them to free reprint article
submission sites is one of the best ways for you to increase your link
popularity plus visitors. This is because you are writing an article about your
sites topic and then you are placing your sites link in the authors’ resource
box, which then means that your link will be on the same page as information
about the same topic as your site. Placing your sites link in your articles also
means that it is a one-way link, which is an advantage to link
exchanges.
Some article directories have so many articles that they also
include an article achieve so that your article can stay in view of the major
search engines for some time and also so that you can easily navigate the
articles more quickly by using the achieve. For example, the articles directory
at: http://www.simplysearch4it.com/article/articledir.php has an article achieve
at: http://articles.simplysearch4it.com , which lists all of the articles listed
within the SimplySearch4it! database in an easy to navigate and read
format.
3. Using forums and including your sites link in your
signature
Using some forums will increase your sites link popularity, but
using these is not as good as using some other forms of getting links to your
site. This is because some forums use some sort of redirect so that the search
engines can’t see your link in the forum.
4. Adding your sites link to
free to submit general and specialty web directories
This is a slow, but good
way of increasing your sites link popularity and also increasing your sites
visitors. This is because many web directories have good rankings within the
major search engines, which means that your site will also benefit from
it.
5. Writing press releases
This is a very good way to increase your
sites traffic and link popularity. As longs as you can write a good press
release you should see a good increase in your websites traffic and link
popularity.
About the Author
Jonathan White has been involved in online marketing for over three years
now and is the Webmaster of http://www.simplysearch4it.com where he also
operates a large free to play online games directory at http://games.simplysearch4it.com
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