Copywriting

A press release is another way of saying news release or an announcement. It’s an easy and affordable way to get your message out to the public. It allows you to announce new products, services or improvements your company has made.

Other common reasons for writing press releases includes, but not limited to, generating more revenues, obtaining new customers and branding your business. Every business strive to make their company’s name a household name, and submitting press releases is a great way to do so.

With the emergence of the internet businesses now have an easy way to submit their press releases to thousands of journalists and news papers world-wide, with the click of a mouse. Press release distribution services are becoming increasingly popular for both web-based and real-world based businesses.

How to Effectively Write a Press Release:

As I stated earlier, a press release is simply another name for “news” release. The first thing you must consider is weather you have “news” worthy information to announce. Journalists and editors are seeking interesting news that people want to know about.

Good press releases will generally answer who, what, where, when & why. A press release is often written in third person, and generally includes quotes form a company representative or customers where applicable. If a news editor thinks your submission is newsworthy, he or she will publish your release. However, if you fail to provide any essential information or your submission is not newsworthy, an editor will quickly move your news release to the bottom of the pile.

Editors and Journalists receives plenty of news releases each day. The easier you make it for them, the easier it becomes for your news release to be published. Think of it as “Your helping them” to “help you.”

Formatting Your Press Release

A press release will include the Headline, Summary, and Body. For example, lets say you own a greenhouse business and you recently acquired hydroponics equipment to grow vegetables and herbs. You also will grow plants using organic nutrients or fertilizers. Below is an example press release for a business of this nature. You may follow the structure of the example, but written in your own words to reflect your business.

Headline:

A concise, catchy, understandable line of text to show what the news release is about.

- Farm Grows Organic Vegetables & Herbs Using Hydroponics.

Summary:

A concise body of text, generally a few sentences long, summarizing what the press release is about.

NY, New York – August 1st 2005 – Hydroponics is an advanced plant cultivation technique that grows plants bigger, healthier, and quicker than traditional soil applications because the plants will have constant access to required nutrients. Acme-Demo-Biz Inc. Co., will begin to produce their crops using this advanced cultivation technique along with organic fertilizer to grow high-quality, healthy produce.

Body:

The body is a continuation of the summary portion of the press release. This is where you give in-depth details regarding your announcement.

Acme-Demo-Biz Inc’s VP, John Doe said “While it’s more difficult to grow crops using hydroponics, the technique allows plants to grow more vigorously, healthy and reach peak-maturity quicker than with traditional soil application. We also save money on fertilizer and water because hydroponics recycles the nutrient solution. This will allow us to pass that savings on to our customers as well as provide them with fresh, tasty vegetables and herbs.”

Hydroponics is an indoor cultivation technique. Acme-Demo-Biz Inc. plans on building three large-scale commercial greenhouse to produce vegetables like tomatoes, peppers, cilantro and basil. “To ensure a successful harvest, Acme-Demo-Biz Inc. will use computers to monitor the grow-room’s temperature and the nutrient solution pH and E.C levels – All of which needs to be controlled precisely, to avoid complications to the plants’ overall health and development.” Said Mr. Doe.

Construction of the three greenhouses will begin December 1, 2005. Acme-Demo-Biz Inc. hopes to have the construction completed within one year to start providing organically grown crops to high-end restaurants, health-food stores and produce markets.

For more information visit Acme-Demo-Biz Inc. Co., web site at http://acme-whatever.com, by email at acme@acme-whatever.com or call 1-800-555-5555.

About the Author
Article Courtesy of HydroponicSearch.com - Agriculture Press Release Distribution Service.