Review: Landing Page Handbook: How to Raise Conversions
By Karon Thackston |
If you've been online for any length of time at all, I'm sure you know of
Marketing Sherpa. This trusted and dependable source for online marketing
information has put out some of the most widely known and highly praised books
and reports available today. Some of their repeated best sellers include, "Email
Marketing Metrics Guide" and "How To Get Your Permission Emails Past Filters."
Marketing Sherpa consistently provides the tools that powerhouse companies use
to supercharge conversions and profits repeatedly.
Well, they've done it
again!
The newest release (already improving conversions by an average of
40% all over the 'Net) is called "Landing Page Handbook: How to Raise
Conversions -- Data & Design Guidelines" and does it ever deliver. (Find it
here: http://www.marketingwords.com/landingpage.html.)
After extensive
research and testing with some major corporations as the guinea pigs (try Old
Navy, NASA and the San Francisco Convention & Visitors Bureau on for size!),
Marketing Sherpa is now able to offer specific, conclusive information;
suggestions and recommendations on how to improve your landing page conversions
(for online and offline offers) by an average of 40%. Here's what they say about
that shocking promise:
"If you follow the Handbook's data and design
guidelines, we estimate your landing page conversions may rise by
40%.
Where did that 40% number come from? Well, Marketing Sherpa has
researched more than 500 case studies on Internet marketing, most of which
included landing pages. We noticed across all studies that marketers who
followed landing page best practices tended to get at least 40% higher
conversions than average."
What do you get when you order this
ebook?
** 59 samples from real-life campaigns
(use as templates for
your own)
** 13 heatmaps: how actual visitors "see" landing pages
** 190
pages, including 16 tables & charts
** A 100% satisfaction
guaranteed
Did I buy it? Yes. Have I actually read it? Yes. Did I find
elements that could be improved on my own pages and those of my clients? You
bet! I just finished making changes to one of my sites and I'll tell you the
results in just a moment.
As with any Marketing Sherpa product, if you're
not completely satisfied, you'll get an immediate refund of your purchase
price.
Take your pick of a PDF (downloads instantly) or a printed copy
(ships in 24 hours). Both include exclusive access to an online Creative Samples
Library so you can view all samples in their full, colorful glory.
WHAT
YOU THINK YOU KNOW VS. WHAT IS FACT
It's really surprising what we assume
when we create landing pages (or any type of advertising). We think we know what
the site visitor is looking at (and for), when, in fact, we don't.
Most
often, our information is just out-of-date. Case in point: I've known for years
that people look at people. It's a natural reaction for human eyes to float to
the section of a Web page, landing page, ad (or whatever) that has a picture.
However, what I didn't realize is that - on a landing page - having a picture of
a person can be a dangerously distracting element. Times change and so does the
behavior of buyers so we have to stay up-to-date.
The eye-maps included
in this ebook also were very interesting to me. You can actually see what the
site visitor looked at first and longest to know where to place the different
elements of your page. Just very, very cool in my opinion!
If you're
a:
** Website designer
** Copywriter
** Graphic designer
**
Marketing professional
** PPC search engine marketer
** or anyone who
wants to improve conversions up to 40%
you need to buy this book
today.
I promised you I'd share the results of the improvements and
testing I've done to my Copywriting Course site (see
http://www.copywritingcourse.com) using Marketing Sherpa's newest report
"Landing Page Handbook: How to Raise Conversions -- Data & Design
Guidelines" so here it is.
I made another round of layout and design
changes to the site about a week ago. Once again, I saw an immediate
improvement. I had data from sales that were made using the original site
design/copy and compared those to sales made after the first round of changes.
Then I began tracking sales and traffic patterns after the second and third
rounds of change. (If I'd made all the changes at once, I would not have been
able to tell what worked and what didn't.)
Marketing Sherpa's headline
for this new ebook promises a 40% increase in conversions when using their
methods. Let's just see how they stacked up. At last check, using the same
amount of traffic for each test, the results did not show a 40% increase.
However, it did show a 37% increase in conversions! Not too shabby. I was
impressed.
It's important to note that this was after three rounds of
changes. I didn't get a 37% increase immediately. But that's something the ebook
tells you… you'll have to test and track. The companies with the biggest returns
are the ones who continually test.
I'll continue tweaking and testing so
I can get even better results in the future, but my position on this report
hasn't changed. “Landing Page Handbook: How to Raise Conversions -- Data &
Design Guidelines" has extremely valuable information anyone who designs or
writes landing pages would benefit from. I strongly encourage you to get yours
today at http://www.marketingwords.com/landingpage.html.
About the Author
Karon Thackston © 2005
http://www.marketingwords.com/landingpage.html
Karon Thackston
specializes in writing copy that ranks high with the search engines and converts
visitors to buyers. Let Karon teach you to write better copy at
http://www.copywritingcourse.com. Be sure to check out her latest e-report “How
To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at
http://www.copywritingcourse.com/keyword
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