Tips for building a great business website
By Arun Pal Singh |
A website is lifeline of internet home business. In order to succeed you must
have a website that meets the general criteria of accepted standards. Flavor of
each site varies according to the intended business and choice of the owner. But
there are guidelines which should be kept in mind while you work to develop your
own e-shop.
First of all is the domain name. It is the address to your
website. So it should be kept simple and easy to remember. Try as for as
possible to include letters only in your website name. Numbers are most easily
forgotten. So are the hyphens and underscores. They take time to get registered
and fade quickly. Domain names should be themed around your business. Try to
keep it short and sweet.
Focus on your customer. Always keep your
customers first. Remember! Everybody is busy and so are your customers. Nobody
will have the time to search for your products if you do not guide them well.
With this in mind a website should be developed for maximum benefit. There are
other things which appear small and obvious but together they add up to quite a
difference to your home business.
To name a few ---
# Orientation
– What is your website? What can a visitor get from your site?
# Fast
loading - Very essential. If it takes a long time the person will definitely get
annoyed and close the page. There goes your potential sale.
# Easy
Navigation – Can the customer move through your site effortlessly back and forth
from each page? Are the hyperlinks working well? Make sure they do.
#
Professional Look- Though you are not suppose to display best of the web designs
but your site should look professional enough and appealing to the eye. Your
site should be smart and crisp. Choose your theme well and go for it.
#
Content rich site – Try and give all the relevant information that your
potential customer might need. Again the information should be well displayed
and easy to understand.
# Contact us – It is almost mandatory. Where
should a person leave his query in case the need arise. You might debate and
decide on your physical address yourself but an email contact is must.
#
Coordinated color pattern - Make sure that foreground background are well
matching. Your font and text should be pleasing and not difficult to
read.
# Careful use of graphics - graphics are pleasing to the eye but
take a lot of time to load. So you should strike a balance. People have a
temptation to use a lot of graphics but do keep in mind that all the best
business sites are mostly text based. Take for example Google or Yahoo. No truck
loads of graphics. Only well used text with spares use of graphics.
If
you make your website keeping your customers’ needs in view then automatically
you would like to consider the above listed points. As I said many of them look
too obvious but often we overlook the things because they are obvious.
Make sure you do not. Try them and see the difference.
Wish you
success.
About the Author
Arun Pal Singh, a successful marketer and writer offers a unique and
duplicable business opportunity at http://www.homeforprofits.com To
avail his free Income Course, send an e-mail to subscribe@homeforprofits.com
with subject ‘subscribe’.
Copyright 2005 Arun Pal Singh
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