Is FREE Killing Your Sales?
By Lewis Leake |
"FREE" what a great word.
We all like getting something for "FREE" don't
we? Especially when it's something really good that we actually need and can
use.
Everywhere you look on the Internet there are FREE ebooks, FREE
autoresponders, Free websites, FREE this and FREE that.
And we all take
advantage of this to some extent don't we?
The 'guru's' even tell you to
give away FREE ebooks to get visitors to your site or to sign up for your
newsletter. So "FREE" is good.
However, there can be a downside to
"FREE"!
Let me tell you a little story - it will be short.
A month
or so ago, I sent an ad to a newsletter. The ad was for one of my affiliate
programs and like most affiliate programs, the URL was very long.
The
editor of the newsletter suggested that I shorten the URL by using a re-direct
service. Well the price for the re-direct service was really great - "FREE" - so
I signed up and registered all of my affiliate programs.
Everything
worked fine for quite some time.
However, a little later I received a
newsletter from the above editor. While viewing the newsletter, an ad caught my
attention so I clicked on the link. All I got was a "site not found" page. I
tried it a couple of more times and always got the same page.
I was more
than a little curious by now because this advertiser was using the same
re-direct service that I used. I tried a couple of my links and wouldn't you
know it, I got the "site not found" page also.
I found out a little later
that the re-direct service had some server problems. They were working on the
problems but the re-direct service was apparently a sideline business for them
so it would be fixed - whenever.
Needless to say, I wasn't happy. I
scrambled around and changed my links as quickly as I could.
How many
sales did I lose? Could have been only a few. Could have been a lot.
How
much aggravation did it cause me? A whole bunch, believe me.
You've heard
the old saying, "You get what you pay for"! Well, I certainly did. "FREE" can
still be a good thing if you're just getting started and want to "test the
Internet waters" before you invest a lot of money.
However, if you have
an Internet business and plan to make a profit, "FREE" isn't the way to
go.
Remember - "You get what you pay for".
About the Author
Lewis Leake is the
webmaster of GrowNetProfits.com - subscribe to his GrowNetProfits Newsletter and
get Work From Home Tools, Articles, Tips and Resources delivered to you twice a
month. http://www.grownetprofits.com --
Also get access to his new Subscriber's Membership Site.
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