Management is both art and science. It is the art of making people more
effective than they would have been without you. The science is in how you do
that. There are four basic pillars: plan, organize, direct, and
monitor.
Managers may direct the workers directly or they may direct
several supervisors who direct the workers. The manager must be familiar with
the work of all the groups he/she supervises, but does not need to be the best
in any or all of the areas. It is more important for the manager to know how to
manage the workers than to know how to do their work well.
A manager may
have the power to hire or fire employees or to promote them. In larger
companies, a manager may only recommend such action to the next level of
management. The manager has the authority to change the work assignments of team
members.
A manager's title reflects what he/she is the person who bears
the responsibility.
There are many management functions in business and,
therefore, many manager titles. Regardless of title, the manager is
responsible for planning, directing, monitoring and controlling a group
of individuals, monitoring their work, and taking corrective action when
necessary.
Business Management at first place is a set
of processes that helps organizations optimize business performance. It is
focused on business processes such as planning and forecasting. It helps
businesses discover efficient use of their business units, financial, human and
material resources.
An Accounting Manager supervises the
Accounting function. An Operations Manager is responsible for
the operations of the company. The Manager of Design
Engineering supervises engineers and support staff engaged in design of
a product or service.
There's a detailed plan behind every product that
is sold. Advertising, marketing, and public relations managers are the brains
behind those strategies. They use market research and employ various techniques
in order to develop, promote, and sell their clients' products and services. The
first aim is to target the right audience; advertising managers are in charge of
creating and placing ads; and public relations managers use subtler methods to
get the word out.
Marketing majors learn how to create and sell those
products and services in ways that will build a large and loyal group of
customers. They are accustomed to discover the special something that people
want and how to convince them that their product has it.
Of course, the
roles of these professionals overlap, and their goal is the same: to
earn bigger profits. With tools such as advertisements,
brochures, and websites, they can make the difference between a success and a
flop.
About the Author
Theodora
Borissova is a relationship manager in BB Media Ltd: a communication agency with
years of experience in graphic and web design. The company has developed
successful marketing campaigns for Bulgarian Real Estate.
