Autoresponder course : The Automated Marketing Tool
By David Bell |
Autoresponders, also known as mailbots, automatic email and email on demand were
derived from the very popular fax on demand and designed to automatically
respond to any email message it receives with an automatic response.
Autoresponder programs vary from software set up to run with your desktop email
program and automatically answer your incoming email to a script that runs on
your server. The script may run a Web-based autoresponder system that utilizes a
web page form, or it may run with your pop email account on your server. It is
programmed to automatically send out a predetermined message when a message is
received to a specified script address or email address.
In addition to the
standard autoresponder systems, there are also autoresponders that can send an
unlimited amount of follow-up messages. These follow up messages can be set up
to automatically be sent out at predetermined intervals. In other words, you can
set up your autoresponder to automatically send out a new message each day for
as many days as you would like.
This powerful technology is currently being
used by some of the top online marketers to reach thousands of potential
customers. As you may know, it may take up to seven contacts with a potential
customer before closing a sale. By setting up an autoresponder and offering a
free autoresponder course, you can completely automate a portion of your
marketing efforts.
The first step in creating an autoresponder course is to
decide upon a subject. Your course should focus on a subject in which you have a
great deal of knowledge and target your potential customers.
Once you have
selected your subject, you'll need to make a list of topics. Each topic will
represent one lesson. If you have five topics, then you can offer your visitors
a free 5-day course. If you have ten topics, then you can offer your visitors a
free 10-day course and so on.
Separate each of your topics into course
lessons. Your first lesson should welcome your subscriber to your course and
explain a little bit about what they are going to learn, followed by the first
lesson.
The key to creating a successful autoresponder course is to provide
quality information that will be of interest to your target audience. Each daily
topic must contain valuable information or your reader may decide to
unsubscribe. In addition, make sure you include information in regard to your
course such as the lesson number, lesson title, information about your products
or services and highlights of the next lesson.
Your course should
identify a problem, provide advice in regard to solving the problem and provide
the solution with your products or services. Keep in mind, your course should
not be written like a sales letter. It must provide quality information written
to teach and inform.
After you've written your course, you'll need to
transfer your text into an autoresponder. You can find free follow-up
autoresponders here:
http://www.getresponse.com/ and
http://www.fastfacts.net/
Sign up for a follow-up autoresponder and follow
their instructions in regard to setting it up.
Once you've gotten your
autoresponder set up, your final step will be to place your course information
on your web site. This will include a description of your course and a mailto
link to your autoresponder.
By offering your visitors a free autoresponder
course, you are not only providing them with a great service, but you are also
automating a portion of your marketing efforts. This form of free advertising
can increase your sales considerably.
I hope this helps in your future
marketing decisions.
About the
Author
David Bell http://www.wspromotion.com/
Advertising research and development center
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