Online Advertising and Sales
By John Iacovakis |
You know that it's not easy to make an on-line sale, regardless of how many
visitors your site gets.
There are thousands of web sites getting
thousands of visits (through website promotion and website advertising) to their
websites every week without making a sale!
The cause of the problem can
be attributed to several possible reasons:
a) Your web site needs a
professional look.
b) You're targeting the wrong audience.
c) Your
product or service is too expensive, too cheap or worst, it can be found
elsewhere for free!
d) You have unrealistic expectations and need to take a
scientific approach to advertising.
The industry average visitor to
customer conversion rate is about 1% (only if everything else – web design,
sales copy, product, prices, etc – is perfect)!
a) If you don't want to
spend money on web design, use a professional web site template.
b) Avoid
Strategies that don't send Targeted Website Traffic. Untargeted visitors have no
interest in spending money with you.
c) Day after day you must be doing
something to let your prospects know your web site is there and offers something
they need.
d) Focus your efforts on advertising strategies that have stood
the test of time and continue to work.
About
the Author
John Iacovakis is an Internet consultant and has
over 10 years of marketing experience. He is the owner of CreativeNet Online
Advertising. Visit http://www.cnetcs.com
today
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