Advertisement Recipe
By Smiley George |
The word "advertising" means different things to different people. There are
countless definitions for the word "advertising." I will like to apologize to
all numerous authors if they did not see their definition in this article.
(Please kindly accept my sincere apology from the bottom of my heart.) For
simplicity and better understanding I will like to state here that the word
"advertising" simply means to "to make known something--products, services,
concepts-- and to persuade people to buy." I believe you are with me.
Advertising is one of the most powerful / socializing force in the
business world. It sells more than products. It sells images, values, goals, and
concepts. A good advert shapes our attitude. And attitudes shape our behavior.
Advertising, like most field jobs, work through a process--a series of
stages of which each contributes to the success of an ad. A number of ad
processes have been developed over the years. But the most commonly accepted
process is AIDA (Attention Interest Desire Action).
It is an essential
process that should be incorporated into the components of every ad copy. For
all ad messages to be complete, it must accomplish the following:
1.
Create attention
2. Sustain interest
3. Stimulate desire
4. Create
action
5. Create an appeal
6. Must be credible and decent.
I
have come to the conclusion that the awareness and the application of these Ad
recipes, is the first step to effective and efficient adverts in this globalize
business environment.
To crown it up, I will like to leave you with this
beautiful quote: "The best advertising is done by a satisfied customer." So says
Philip Kotler. I agree with this, don't you?
About the Author
Smiley George,is a seasoned Proofreader. He is into Events Marketing and Managemet and freelance writing. He is to publish soon two books, Ad and Exam Success Secrets. Email:
jamesbourn@yahoo.co.uk
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